AS ONE OF THE WOMEN REWRITING THE FASHION RULE BOOK.
As you know, we, at IMM Models, really care about diversity, body positivity and female empowerment!
& once again, we are proud to see one of our curve girls gracing the lens for this campaign that "will make you change how you think about clothes"!
One cover features six working fashion models spanning five decades – 20s, 30s,40s,50s and 60s. These women, remarkable in their own right, defy the notion that a model’s sell by date is in her early twenties. A mix of industry veterans and newcomers, they range in age from 26-63.
Featured are freelance fashion editor, stylist and model Mouchette Bell, 63, Swedish model Anna Klevhag, 49, mature model Nicky Griffin, 58, French model Noémie Lenoir, perhaps most recognisable for her M&S campaigns, 39, British model Jade Parfitt, 40, and Berlin-based Cris W, 26.
This issue aims at supporting women of all ages, sizes and ethnicities.
Laura Antonia Jordan said: "We're not defined by our age."
"Initially scouted at 14, Cris was initially to shy to try modelling. Part of the new guard of curve models disrupting the industry (she's size 16), it wasn't until she was 23 that she decided to give it a go. What started as a side hustle is now her full-time gig and her confidence has grown with the job. 'I've got more comfortable with myself' she says. 'The older you get, the more you appreciate your body as something that keeps you alive.' Modelling or not your twenties can be tough. How is she coping? 'For me it's just finding out who I am, trying not to be scared and overwhelmed. I found that the less your resist - even the bad and overwhelming times - the quicker you move on.'
Commenting on the issue, Grazia editor Hattie Brett said: “Grazia has a long standing history of celebrating diversity in fashion. We wanted to dedicate this Big Fashion Issue to 11 women changing the face of fashion with their messages about inclusivity and visibility. I’m particularly pleased to have been able to work with five disabled women who talk very powerfully about their frustrating experiences when shopping and feeling alienated by the fashion industry. This has to change - and is something we will be continuing to work with Scope on addressing in the future.”
The idea is to encourage fashion to be more diverse and non-discriminatory.
Once again, the notion of beauty is disputed and we LOVE it!